Twelve questions, three minutes, an honest read on how sale-ready your brand is — scored on the same dimensions buyers actually price. Answers stay in your browser.
Each question maps to a dimension from our 40-point diligence checklist and the multiple drivers in our 2026 valuation guide: financial credibility, demand quality, concentration risk, owner-dependence, and story. Brands scoring 80%+ typically transact fastest and at the top of their multiple range; every weak dimension below that is either a fix you can make before going to market or a discount you'll absorb at the table. Most fixes take 6–18 months — which is exactly why the best time to take this assessment is well before you want to sell.