For Founders

Sell to operators,
not spreadsheets.

Most buyers see your brand as line items. We've built and run brands ourselves — so the conversation starts with what you made, not just what it earns.

The Process

Simple, direct, confidential.

[ 01 ]

The Conversation

A direct call — you talk to the people who'd actually own the deal, not an intake analyst. You tell us about the brand; we tell you honestly whether it fits.

[ 02 ]

The Number

With read-only access to your store data, we value the business on its real unit economics — and we show you how we got there.

[ 03 ]

The Terms

A clear written offer with structure built around what you want: all cash, earn-out, or rolled equity if you want upside in the next chapter.

[ 04 ]

The Handoff

Tight diligence, plain communication, and a transition that respects your team and your customers.

What We Look For

The brands we buy.

FIT / 01

A product people love

Strong reviews, healthy repeat purchase, and a real reason to exist. The fundamentals we can't engineer — you already built them.

FIT / 02

Proven demand

Roughly $500K–$10M in trailing revenue with sound unit economics. Profitable, or close enough that the path is obvious.

FIT / 03

Room to grow

Channels you haven't cracked, retention you haven't built, markets you haven't entered. Upside we know how to unlock.

Start the Conversation

Tell us about your brand.

Strictly confidential. Goes directly to the people who make the decision.

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