Work out your e-commerce brand's EBITDA, adjusted EBITDA, and seller's discretionary earnings (SDE) — the two numbers every acquisition conversation starts with.
All calculation happens in your browser — nothing you enter is sent to us or stored. Results are estimates for orientation, not an appraisal, offer, or financial advice.
If your business earns under roughly $1M a year and an owner-operator runs it, buyers will speak SDE — earnings including your compensation, because the buyer steps into your seat. Larger or managed businesses are priced on EBITDA, which assumes a market-rate manager stays on payroll. The same P&L can differ by $50–100K+ between the two definitions, which at a 3–4x multiple means a six-figure valuation swing. We wrote a full explainer with a worked add-back example.
Documented owner compensation, true personal expenses, genuine one-offs, and non-cash charges. Every add-back needs a receipt — undocumented add-backs don't just get rejected, they discount the credibility of your whole schedule. Once you have your SDE, the next question is the multiple: see our 2026 multiples guide or jump straight to the valuation estimator.
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